George Scott IV
Founder. Operations, strategy and your account.
George started managing people at 18, running the front end of a Walmart. At O'Reilly Auto Parts in East Grand Forks he took a store from about $1.4M to $2.6M in revenue and doubled its net margin. At a FedEx Ground contractor he ran fleet operations as the business grew from 27 trucks to more than 100 routes, and cut vehicle downtime 30% by redesigning them.
In 2019 he founded Clean It Crew. It started as a bin cleaning route in Grand Forks and grew into a multi-division facility services company across North Dakota, Minnesota and Nevada, with accounts that included Walmart, Target and Costco. The custom CRM he built there cut admin work about 40% and lifted conversion about 25%.
He holds a BBA in Business Management from the University of North Dakota, started flight training at 12, and now runs Operational Edge full time.
- 137people led at peak
- $20M+annual operating volume
- ~10acquisitions closed and integrated
- 3.8% to 23%net operating income in one turnaround
George Scott III
Development and Google Ads.
George III started programming around 1989, at 15, years before most businesses had heard of the internet. He has kept building through every change since: the dot-com boom, the first business websites, the rise of search, and the move to phones.
He built BuildWithHQ, the platform behind the CRMs we set up for clients. George IV runs his own operations on it every day, which is the best test a system can get.
He has run millions of dollars through Google AdWords, now Google Ads. That is where he learned what a click actually costs, and how much of it a business wastes when the ad, the landing page and the follow-up are not built to work together.
Most of his client work is covered by nondisclosure agreements, so you will not find a logo wall here. You will find someone who has been doing this longer than most agencies have existed, and who treats your ad budget like his own.
- 35+ yearswriting code, since 1989
- Millionsof dollars in Google Ads spend
- BuildWithHQthe CRM platform he built
Who does what.
George IV runs your account
The strategy, the plan, and whether the work is producing calls and booked jobs. Your first call and your monthly review are with him.
- Positioning and site structure
- Local SEO and Google Maps
- CRM and operations
George III runs the build
Code, tracking and paid search. If it has to load fast, track correctly or turn ad spend into leads, it goes through him.
- Website development
- CRM platform (BuildWithHQ)
- Call and conversion tracking
- Google Ads management
What we hold ourselves to.
- Measured in calls, not clicks.Every report leads with calls, leads, cost per lead and booked jobs.
- Flat fees on ads.Never a percentage of your spend, so we are paid to spend well, not to spend more.
- You own everything.Your site, domain, ad account and data stay in your name.
- You talk to an owner.No account managers in between. You get a George.
Let's fix
your flow.
Request a free visibility audit. Within three business days you get a written report on your map rankings, website and lead path, with fixes ranked by impact. Or call (701) 314-9604.